ZERMATTERS guarantee unforgettable experiences in the snow, in the high alpine
mountain region and in the great outdoors for 365 days. We are the largest provider of outdoor and adventure offers in
the destination of Zermatt. Since 1888 and as unique as the Matterhorn!


We are looking for an outgoing and open-minded person to start immediately or by arrangement as


Marketing Manager, Zermatt (70-100%)


ZERMATTERS inspires guests from all over the world with unforgettable outdoor experiences. Whether on skis or boards,
mountaineering, hiking or biking and with exclusive events: we stand for tradition, alpine expertise,
authenticity and the highest safety standards. Our mission: to make unique moments in the
outdoors possible 365 days a year.


Your mission:
As Marketing Manager, you are the creative and strategic heart of our brand presence. You develop
and implement innovative marketing campaigns, increase brand awareness nationally and
internationally and ensure that our guests book the best outdoor experiences directly with us.


Your tasks:

  • Responsibility for the development and implementation of the marketing strategy in coordination with the
    management, including budget planning
  • Responsibility for managing the online channels: Website, SEO/SEA, social media (Instagram,
    Facebook, LinkedIn and possibly others) in collaboration with the home base
  • Implementation of seasonal campaigns to increase bookings in the low seasons (spring &
    fall)
  • Planning and implementation of email marketing campaigns incl. segmentation by target group
  • Conception of cooperations with local partners (accommodation providers, mountain railroads, sports stores,
    Zermatt Tourism)
  • Organization and promotion of events, taster tours and promotions
  • Analysis of KPIs & profitability to monitor success (website traffic, bookings, social
    engagement, newsletter performance)
  • Expansion of the customer journey and customer experience along the entire guest interaction

 

Your profile:

  • Completed studies in the field of marketing, tourism or comparable training
  • At least 3 years of professional experience in marketing, ideally in the tourism or outdoor sector
  • Experience in digital marketing strategies, social media and content creation
  • German language skills at native speaker level
  • Creativity, initiative and a feel for trends and target groups
  • Team player mentality, strong communication skills and enjoy working with
    partners
  • Enthusiasm for outdoor activities and alpine experiences


We offer:

  • A responsible position in a traditional yet innovative company
  • A motivated, committed team that looks after local and international guests
  • Opportunities to contribute your own ideas and implement marketing projects independently
  • Employee discounts and a wide range of benefits

You work in Zermatt - where others go on vacation.


Are you interested? Then we look forward to receiving your application documents with a letter of motivation to
martin.blatter(at)zermatters.ch (Managing Director).

If you have any questions or require further information, please contact us on 027 966 24 66.